The media publication model has changed over the years as most of them need to charge for story placements to stay in business. Therefore, writing to the local reporter or the editor does not guarantee story coverage. Brands across Canada have turned to paid placements and sponsored articles to gain trusted exposure. When executed properly, the story should come across as an everyday news article or business update. Our Team is here to help you look good and impress online readers with what you have to offer.
Most media publications offer the opportunity for an interview or an onboarding brief process to understand your public offering. The story is then developed with their ideal reader preferences in mind to help your brand connect in an authentic way.
Get matched with top publishers to complement your story, your achievement or product and service launches. Gain access to trusted media outlets; The Globe and Mail, The National Post, Vancouver Sun, The Province, BC Business, Daily Hive, local community news, or specialty trades publications.
Put into the universe what you wish to be known for. You control the final message with guaranteed paid placements. We help cultivate positive storytelling that feels like a natural read and designed to emote positive brand sentiment.
Most publishers offer extended activations that range from one to five year terms and some even offer evergreen publishing. Unlike standard digital ads that expire after the run date, guaranteed paid placements are the gift that keep on giving. The article is published one-time and set to be discovered for many months after the launch.
Users now find their answers in the form of online snippets or Ai overviews. Most Ai engines give extra credibility to brands that are featured on trusted websites and sources. Digital article placements offer hyperlinks, also known as backlinks from high authority publications to support your SEO and help your website be discovered in the top search results.
Unlike an organic or earned article, the guaranteed paid placement model offers post-campaign reporting for future planning. Reporting data can include; number of times the article was read, average read time, link click rates and more. Each publication varies in the reports but most offer guaranteed run reports for a deeper understanding of the performance.
Companies using digital PR and content strategies to compliment their digital marketing and advertising programs have successfully build a funnel, an eco-system to increase brand trust and draw new consumers for their offerings.
Most publishers allow for use of their logo for your own website or marketing materials. This one strategy alone increases interest for new users learning about your brand.
Some studies suggest a 3x benefit for Ai search visibility when your brand is mentioned across external websites with high authority scores
The conversation of fake news versus real news is a hot topic. Tell your brand story on trusted publications and not only social media, as today's reader is seeking credible media outlets.
Share that idea or vision you want to portray for your company. Our Team will help guide your ideas into action to get your brand noticed by the right audience.
You ready to share your story? Start by contacting us today.
Give your story a clear direction.
Connect your market position, brand message and business priorities to shape a story that speaks to your ideal audience.
Turn attention into your next opportunity.
Bring search, social advertising, your website and creative together to help people discover your brand and take the next step.
