Audience insight
Start with your customer wish list. Use your own 1st party customer data with available 3rd party data blended with contextual targeting to find listeners by interest, content and mindset.
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Programmatic Advertising
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Be Heard
Winning audio
Your future customer is commuting, working out or winding down, and they’re tuning in. Place your ad message in the podcasts, streaming music and digital radio they already love.
Your audience is listening
Make the message memorable
Many surveys estimate that 80% of the Canadian population tunes into some form of digital audio on the daily average. Programmatic audio brings the targeting you’d expect from digital advertising to podcasts, streaming playlists, digital radio and even audiobooks. We bring audience insight, creative and campaign planning together so your message is heard at the right time.
Placement and inventory
Choose where your digital audio ads run. Select audio types, content categories and specific podcast shows, and exclude any that don’t fit your brand. Premium podcast, streaming and digital radio inventory can be bought flexibly through curated packages.
Audio creative
Plan a conversational script, music and voiceover that suits your brand. Audio commercials typically run 15 or 30 seconds, so we plan the message and call to action before production begins.
Campaign setup
Bring the formats, placements and budget into one focused campaign: pre-roll before the content, mid-roll during a break, or post-roll at the end.
Follow-up audiences
Reconnect with people who heard your message across other channels such as display ads, connected TV and video ads to diversify and increase your campaign success rate.
Guaranteed run reports
Review completion rates, cost per completed listen and show-level results. Use what you learn to adjust the campaign while it runs and decide what deserves the next investment.
Your brand turned up
The everyday soundtrack
Digital audio ads are served alongside the content people already choose and trust. For a growing business, it serves as smart strategy to be heard without the need to book multiple AM/FM radio stations.
Attention where screens can’t reach
Reach people during commutes, workouts and downtime, when visual ads can’t. Listeners tend to stay with screen-free ads through to the end, which supports completion and brand recall.
Premium audio, smart optimization
Machine learning adjusts campaigns while they’re live, improving completion rates and cost efficiency as performance data comes in. Our team guides the system so the results match your goals.
Sound that feels like you
We script and shape audio creative that reflects your voice. How a message sounds can matter as much as what it says, and a clear, friendly spot with one simple next step helps people remember you.
Bring your advertising ideas
Let’s explore the potential
Tell us who you want to reach and what you want them to hear. We’ll help shape a digital audio campaign around your offer, your brand and your advertising goal.
- Your audience and the offer you are looking to promote
- Any audio, scripts or brand voice guidelines you already have for digital or traditional radio
- Your launch timing and campaign budget
Ready to be heard? Let’s Connect
To the big screen
Visual enhancements
Your questions
Our conversation
Curious about how audio could work for you? These are useful places to begin.
Let’s ConnectHow does programmatic audio advertising work?
Your ads play within podcasts, streaming music and digital radio, bought and optimized using audience data rather than a fixed radio schedule. Because listeners are often screen-free, the message tends to feel more immersive and memorable.
Where can our audio ads appear?
Across podcasts, streaming music, digital radio and other premium audio environments. You can choose audio types, target content categories and specific shows, and exclude any that don’t suit your brand.
What do we need for creative?
Most audio ads run 15 or 30 seconds as MP3 or WAV files. Introduce your brand early, keep the tone conversational and end with one clear call to action. If you’re new to digital audio, we can help with scripting and production, quoted separately.
How will we know what’s working?
We agree on the response you want, such as site visits, enquiries or purchases, and confirm what can be measured. Reports cover impressions, completion rates and cost per completed listen, plus where your ads ran by audio type, genre and show.
Does this include organic podcast or radio content?
This service focuses on paid audio advertising. Producing your own podcast or ongoing content can be discussed as a separate scope.